A crowded market where every competitor ran the same ads. We won on speed of follow-up and specificity of offer.
₹680 → ₹214
Every institute in the city was advertising the same batches with the same creative and the same generic 'best results' claim. Enquiries were expensive and most went cold because follow-up depended on a counsellor remembering to call.
Built separate landing pages per exam stream so the message matched the specific search rather than the institute broadly.
Led creative with faculty credentials and past student outcomes instead of generic claims.
Automated a seven-touch WhatsApp sequence covering demo class reminders and fee deadlines.
Retargeted video viewers who watched past 50% but never enquired.
The institute filled its batches earlier in the cycle than in previous years, at roughly a third of its previous cost per enquiry.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Before
₹4,200
After
₹1,590
A residential project was generating enquiries but almost none turned into site visits. We rebuilt the funnel around qualification instead of volume.
Before
24
After
141
A well-reviewed clinic was losing patients to competitors who simply ranked higher on Maps for the searches that mattered.
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