A residential project was generating enquiries but almost none turned into site visits. We rebuilt the funnel around qualification instead of volume.
-62%
Cost per site visit
₹4,200 → ₹1,590
180+
Qualified enquiries / month
3.1x
Lead-to-visit rate
< 2 min
Response time
The problem
The developer was spending heavily on Meta lead forms and receiving hundreds of enquiries a month, but the sales team reported that fewer than one in twenty was worth calling twice. Budget was being judged on lead count, which looked healthy while site visits stayed flat.
What we changed
Replaced frictionless instant forms with a dedicated landing page carrying budget and possession-timeline qualifying questions.
Rebuilt Google Ads around high-intent locality and configuration searches, with an extensive negative keyword list.
Added instant WhatsApp acknowledgement so prospects heard back within two minutes of enquiring.
Fed offline site-visit data back into Meta so the algorithm optimised toward visitors, not form fills.
The outcome
Raw lead volume fell by roughly a third while actual site visits more than tripled, and the sales team stopped losing hours to unreachable numbers.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
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