A residential project was generating enquiries but almost none turned into site visits. We rebuilt the funnel around qualification instead of volume.
₹4,200 → ₹1,590
The developer was spending heavily on Meta lead forms and receiving hundreds of enquiries a month, but the sales team reported that fewer than one in twenty was worth calling twice. Budget was being judged on lead count, which looked healthy while site visits stayed flat.
Replaced frictionless instant forms with a dedicated landing page carrying budget and possession-timeline qualifying questions.
Rebuilt Google Ads around high-intent locality and configuration searches, with an extensive negative keyword list.
Added instant WhatsApp acknowledgement so prospects heard back within two minutes of enquiring.
Fed offline site-visit data back into Meta so the algorithm optimised toward visitors, not form fills.
Raw lead volume fell by roughly a third while actual site visits more than tripled, and the sales team stopped losing hours to unreachable numbers.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Before
24
After
141
A well-reviewed clinic was losing patients to competitors who simply ranked higher on Maps for the searches that mattered.
Before
~40/night
After
~112/night
Weekends were full, weekdays were not. We built a content system aimed specifically at the Tuesday-to-Thursday decision.
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