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Healthcare

From invisible to the Google map pack in 5 months

A well-reviewed clinic was losing patients to competitors who simply ranked higher on Maps for the searches that mattered.

  • Local SEO
  • Website Design
  • Google Business Profile
  • Content
+487%
Monthly organic appointments

24141

31
Map pack keywords
+310%
Direction requests
4.8
Avg. rating

The challenge

The clinic ranked nowhere for 'near me' searches despite strong word of mouth. Its website was slow, had no service pages, and the Google Business Profile listed incomplete categories and inconsistent contact details.

What we did

  1. 1

    Rebuilt the site mobile-first with a dedicated page per speciality, each mapped to a distinct search intent.

  2. 2

    Cleaned up NAP consistency across directories and corrected primary and secondary business categories.

  3. 3

    Implemented LocalBusiness and FAQ schema, and added an appointment flow that works in three taps on mobile.

  4. 4

    Introduced a review request process that lifted both volume and recency of ratings.

The outcome

The clinic now appears in the top three map results for most of its speciality searches in the locality, and organic appointments have become its largest acquisition channel.

Top-3 map pack for 31 local keywordsDelivered in 5 months

Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.

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