A well-reviewed clinic was losing patients to competitors who simply ranked higher on Maps for the searches that mattered.
+487%
Monthly organic appointments
24 → 141
31
Map pack keywords
+310%
Direction requests
4.8
Avg. rating
The problem
The clinic ranked nowhere for 'near me' searches despite strong word of mouth. Its website was slow, had no service pages, and the Google Business Profile listed incomplete categories and inconsistent contact details.
What we changed
Rebuilt the site mobile-first with a dedicated page per speciality, each mapped to a distinct search intent.
Cleaned up NAP consistency across directories and corrected primary and secondary business categories.
Implemented LocalBusiness and FAQ schema, and added an appointment flow that works in three taps on mobile.
Introduced a review request process that lifted both volume and recency of ratings.
The outcome
The clinic now appears in the top three map results for most of its speciality searches in the locality, and organic appointments have become its largest acquisition channel.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Cost per site visit
₹4,200
₹1,590
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A residential project was generating enquiries but almost none turned into site visits. We rebuilt the funnel around qualification instead of volume.
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Weekday covers
~40/night
~112/night
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Weekends were full, weekdays were not. We built a content system aimed specifically at the Tuesday-to-Thursday decision.
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