Traffic was healthy and ad spend was rising, but revenue was not moving. The problem was never the ads.
1.4x → 4.6x
Product pages took almost six seconds to load on mobile, the checkout ran to four steps with no UPI option, and there was no abandoned cart recovery. The brand was about to cut ad spend, assuming the campaigns had stopped working.
Rebuilt the storefront with optimised imagery and lean code, cutting mobile load time to about 1.4 seconds.
Reduced checkout to a single step with guest checkout and UPI as the default payment option.
Implemented GA4 enhanced e-commerce and a clean product feed for Shopping and dynamic retargeting.
Added a three-touch abandoned cart sequence across email and WhatsApp.
With the same ad budget and largely the same creative, revenue more than tripled — the constraint had been the store, not the campaigns.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Before
₹4,200
After
₹1,590
A residential project was generating enquiries but almost none turned into site visits. We rebuilt the funnel around qualification instead of volume.
Before
24
After
141
A well-reviewed clinic was losing patients to competitors who simply ranked higher on Maps for the searches that mattered.
Let's create a digital strategy built around your business goals.
Or call us directly on +91 91615 48620
