Weekends were full, weekdays were not. We built a content system aimed specifically at the Tuesday-to-Thursday decision.
+180%
Weekday covers
~40/night → ~112/night
1.4M
Monthly reach
38K
Followers gained
₹47
Cost per booking
The problem
The brand posted regularly but content was static plated-food photography that performed poorly. There was no mechanism connecting social reach to a table booking, and weekday capacity sat unused.
What we changed
Shifted to short-form video built around kitchen process, staff personalities and a weekday-only offer.
Published at the hours local audiences actually decide on dinner, tested over six weeks.
Put paid budget behind organic reels that had already proven their hook rather than fresh creative.
Added click-to-WhatsApp booking so the path from reel to reserved table was two taps.
The outcome
Weekday footfall nearly tripled and the account became the brand's primary booking channel, with cost per booking well under the margin on a single cover.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Cost per site visit
₹4,200
₹1,590
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